Posts Tagged ‘process’

Simplify the Path to Process Performance Management

Saturday, May 19th, 2012

SAY the phrase “process improvement” and watch the eyes of a CEO roll back in their head. They recoil from conversations about the touted virtues of process improvement methods like Six Sigma, Lean Manufacturing or Business Process Re-engineering as they are inclined, and rightfully so, to talk about the results they want, not the methods to achieve them. Their demand – give me a process improvement method that is simple to apply, contributes to growth/profitability and ensures sustained results over time.

First Step – Determine which processes drive competitive value to warrant an improvement investment. The CEO and the executive team must have a common understanding and agreement of the company strategy and cost drivers impeding performance. This will focus the executives on the correct process improvement projects that drive competitive advantage and value.

Process concerns usually start with growth and profitability discussions. This translates to – What are the cost drivers negatively impacting our performance? Or, what opportunities exist to improve performance value and gain a competitive advantage? In either case, answers reside within the cost/performance elements of the company’s supply chain (ie, Porter’s value chain concept model).

Supply chains must promote the strategic profile of the organization relative to the products offered and markets served. Without a clear supply chain picture, there is a risk that process improvements projects will not advance the right processes activities critical to product/market growth and profitability.

Second Step – Apply a simple methodology that creates value and reduces costs by eliminating inefficiencies. Regardless of the improvement methodologies to be applied (Six Sigma, Lean, Business Process Re-engineering), they all strive to design visible, optimal, and valued performance. However, complex methodologies are simply not necessary 90% of the time. Applying a question-based approach (ie, Thinking Dimensions’ Design, Execute & Control – DEC methodology) along with the appropriate process design team – of suppliers, performers and customers – is sufficient, less costly and faster to accomplish. Why, the method is simple and the assembled team knows the strengths, weaknesses of the targeted process improvement and they have a vested interest in attaining the desired results.

The process team applying the improvement method must ensure all designed process activities are:

1) Value-Added (necessary action)

2) Redundancy Free (unnecessary tasks)

3) Continuously Flowing (smooth hand offs, no bottlenecks)

4) Performed in Parallel (where possible to reduce cost, cycle-time)

Third Step: Implement the newly designed process so people performance is linked to the desired results. People create value through the process activities they perform. Many process improvement methodologies/projects neglect to change the behaviour of those performing the work in relation to the new process design. People are creatures of habit, and change is not necessarily accepted. If performers do not adhere to the new process activities, the desired results are not attained and management correctly perceives the improvement investment as a waste. Aligning people/process performance is essential, but not always done.

Three factors will ensure people adhere to the new process activities:

1) Clarify the Roles and Responsibilities of all performers
2) Link people’s performance reviews to results of the new process design
3) Dedicate management focus to the implementation

Fourth Step: Manage and sustain results through data, ask:
What would tell you the process improvement investment delivered the desired results? Feedback from your Supply Chain’s key performance indicators (KPI) — cost, quality or schedule performance. Ensure a direct linkage from your KPIs down to the process metrics that contribute to that KPI calculation.

What would tell you if the results are being sustained? Consistent data trends overtime. Company data is often poorly organized to intuitively and quickly assess performance over time, or there is data overload that is confusing. Data should be displayed in “trends over time” so the decision maker can see results and initiate the appropriate inquiry.

How do you manage future performance results? Use the trend data from Supply Chain KPIs to make decisions to manage business processes. Data linked to the processes creating value expedites the targeted resolution. By using data, you are managing process performance and sustaining results.

Recap – The Path to Process Performance management:
1) Determine which process drive competitive value
2) Apply a simple improvement methodology that creates value
3) Link people performance to the desired results of the process
4) Manage results through data

 

This blog topic was authored by Keith Pelkey, Partner, Thinking Dimensions

 

Improving Profitability through process

Friday, May 18th, 2012

Companies can have different definitions or views of profitability. Nevertheless, it is one of the most important metrics that a business should take care about.

Many companies measure their success on revenues and units sold, but these metrics are not always  helping the management in making decisions in the correct way. Some other companies include profit among the critical metrics, but still they can’t make sense of the huge amount of disordered data that the controlling department of the company provides them with. At the end management often decides based on its feelings and hoping for the best.

In order to make decisions that improve profitability, successful companies adopt a systematic process that gives management the tools to make data driven decisions that significantly impact margins.

You can impact profitability on 2 sides: from the cost side and from the sales side.

A detailed analysis of cost is for sure one of the processes that can be implemented in order to improve profitability. Nevertheless, what successful companies have focused on the most is the capability of making fruitful decisions on the combination of products and clients they have in their portfolio today and in a few years from now.

The assumption behind this approach is that different clients see different value in the same product due to many reasons (buying criteria, product life cycle stage, final application, etc.). This difference represents a big opportunity in  terms of price and, in turn, profit.

Process can leverage on this opportunity by helping management:

  1. Focusing on a small sets of reporting tools with company-specific key performance indicators (internal and external)
  2. Setting product/client/market priorities to focus on by understanding the profitability in the current situation (what are the combinations of products/clients that are more profitable, what are not and what are the causes) and making decisions on how to take action (cut costs, dismiss products, leave clients, price differently for specific combinations, etc.)
  3. Monitoring the impact of the different decisions on profitability

Process wants to give company management the possibility to decide in the best way by being aware of their different portfolio combinations performances. Having this visibility is something that can give a very different and impressive insight. Often companies discover that those clients, products or the combination of the two who they believed being their best ones, are actually more value destroyer than value creators.

Process can improve a company’s profitability by making management aware of those gaps between what they would think and what it is in reality, therefore making them able to choose in a thoughtful way ( it will be clear what are the good combinations of product and clients and what are the bad ones).

Management through process can improve responsiveness to unprofitable situations and increase the creation of profitable ones, all aimed at a better product/client mix.

 

This post was authored by Laura Rainati, Thinking Dimensions Italy

Pricing strategy for B2B – getting the data you need to make effective decisions

Wednesday, May 9th, 2012

Managers or CEOs seeking to improve the way the company makes pricing decisions need to implement changes starting from the way  the organization collects, sorts and uses data as an input in selecting the best performing alternatives.

As an example, one of our clients is a leading company that designs, manufactures and installs automated industrial equipment systems principally for the automotive industry.

As you probably know, the selling process for this type of product and service offering can be complex to manage for several reasons including:

  • Several stakeholders are involved in the selling process from the client side (i.e. the Production Manager, the  Business unit directors etc..)
  • The average price for a system is several million dollars, and one system may require a total investment of more than twenty million dollars
  • Every sales opportunity has specific characteristics in term of client need and urgency
  • Decision making criteria adopted by customers can change in time and depend on the specific situation
  • There is a bid or negotiation process per each sales opportunity

3 years ago, it was clear to the CEO that the decision making process for pricing was a capability that needed to be improved. The main reasons for this were not only the complexity of the selling process but also the impact that pricing decisions have on the company EBITDA.

In the case of this company, the impact on the EBITDA related to an improvement of 1% on the price is almost 5% improvement on total company EBITDA.

Figure 1- Pricing Impact Example for a B2B solutions provider

The CEO understood this impact, and worked to design and implement a better process to support pricing decisions. The initiative started with 2 simple questions:

1- what data do we need to make effective pricing decisions?

2- What data are we actually collecting to make pricing decisions?

If you are also asking these questions, we recommend to focus on 4 areas:

1. Competitive positioning:  What is the relative competitive positioning of the proposed solution compared to the main competitors?

2. Customer need: What is the real customer need? What is the relative level of urgency and importance? Why  is the customer buying?

3. Investment level for the client: What is the total cost of ownership of the system or solution provided compared to the total product costs?

4. Customer sensitivity: at what extent is the system we  provide critical for the overall performances of the manufacturing process?

Concurrently to answering the four questions, complete an assessment that to understand what percentage of the required data to make a decision is being collected by the sales force.   In our experiences, typically >20 % of the required data has been collected or used by the sales force for decision making.

This initial phase will have a duration of a few weeks and the implementation of the new way to make decisions involving >10 divisional or business unit managers in different functions (not only sales) normally has a duration of 8-10 months.  There is a significant amount of work and leadership involved- the payoff for an initiative of this type has demonstrated to grow EBITDA  by as much as 20 % (CAGR).

This blog was authored by Diego Miglioranzi, Partner, Thinking Dimensions

Feel free to contact the author directly for questions about this subject.

Are Your Business Processes Creating Value?

Tuesday, April 24th, 2012

Value creation is generated within the framework of the company’s business/operational processes in which people perform. Value can be defined as “a profitable quality output delivered on-time”. But the inseparable value-link is people performing the process activities – therefore, creating business value requires improving the capabilities of both.

There are three constructs of the people/process dynamic that determine the success in creating value:

  1. Is the process design optimized? Process activities (steps) must be appropriately sequenced and free of bottlenecks and redundancies to ensure continuous flow. Each process step must add meaningful value to the final output or it should be dropped. While this seems self evident, many companies only focus on the people aspect of performance and less on the actual process. Remove any process hurdles impeding performance!
  2. Do people execute the process effectively? Clarify the roles and responsibilities of each process step. Performers must know the “triggers” to perform, what specific value-add they are to conduct, quality to attain, and the cycle-time they have to deliver their output to the next step in the process. Align people’s roles and responsibilities to their overall performance evaluation to ensure continuous focus.
  3. Are measures applied to control process performance? Value can be measured by establishing basic metrics to monitor people and process capabilities. At a minimum include measures on Quality, Efficiency (cost), Cycle-time and Timelines (delivery). Such data provides the “insight” on how well the process is designed and how effective is the execution in achieving the output’s true goal, creating value.

Value Creation is a function of people performing business process activities, to ensure success:

  1. Design optimal processes
  2. Execute processes through clear roles and responsibilities
  3. Control process performance and value through metric data

This piece was authored by Keith Pelkey, Partner Thinking Dimensions